Monster Cable sponsors Tower of Power Reunion Concert & DVD
Noel Lee, founder of Monster Cable, gave himself the clever title of Head Monster. Now, Tower of Power fans can give Noel and his company something else… THANKS!!
Through the generosity of Mr. Lee, Monster Cable partner with the band to sponsor the recording and webcast of its 40th Anniversary Reunion Concert at San Francisco’s Fillmore Auditorium, this past Saturday night.
Fans around the world were able to view and hear the concert from a balcony seat at their home computer.
The concert, plus footage from the August 13th show in San Mateo (featuring Bruce Conte, Mic Gillette, & Lenny Pickett AND some special features), will be released, this January, in DVD in High Definition.
Noel Lee is a man who understands quality, precision, and unique style in both his products and his favorite music.
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Read a little more about Monster Cable:
Monster Cable Products Inc., a company with revenues estimated in the $500 million range, had a humble start in 1979. Noel first discovered that wires of different constructions produced varying degrees of audio performance. From this initial discovery he developed a high performance speaker cable, literally creating an industry.
In 1979 he knew in order to make his business big, he had to get to CES. So off he went, driving to Chicago with nothing but cardboard boxes and a paper bag full of his Monster Cables. He was able to borrow a portion of an existing booth to demonstrate his product next to standard speaker cables. Needless to say, his product was creating a buzz at that year’s CES. Monster’s big break didn’t come until the next CES, when he got a monster order – 30,000 cables – which he had trouble meeting.
With direct access to people he would never meet otherwise, CES gave Noel and his small company endless opportunities. Now, Monster remains a privately held company, with revenues around $500 million, according to industry estimates. With a a passion for success, all Monster needed was a chance … and they found it at CES.
Andy Ebon
CEO of Soul
Soul Music News
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